Scent is the strongest of the five senses

Scent is the only sense that directly travels to your limbic system, your brain’s emotional & memory center. This is why scent is the most efficient way to reprogram your unconscious mind and transform your life

Scent is the most direct pathway to your emotions

Crafted by top perfumers at International Flavors & Fragrances (IFF), our fragrances are rooted in neuroscience* to target specific emotions. We combine the wisdom of aromatherapy and the science of aromachology** to create a new generation of health-driven fragrances
*Our fragrances are formulated using IFF’s BrainEmotion™ proprietary tool, which analyzed the effect of 500 perfume ingredients on the brain, using functional magnetic resonance imaging (FMRI)
**The scientific analysis of scent’s psychological effects on people’s brain and emotions

Meditating with scent rewires your brain

Each fragrance is paired with a 10 min audio meditation that you can listen to on a website using a special QR code. The meditation forms a new emotional association and positive memory of the scent in your brain

Sound creates a long-lasting emotional imprint

Designed by world-renowned musicians, the soundtracks activate new brain patterns that amplify the fragrances’ health benefits. Intentionally-designed sound vibrations & frequencies alter your brain waves and parasympathetic nervous system. This is the process that heals you
“75% of our daily emotions are influenced by smell, making scent 100 times more likely to remember over something we see, hear or touch”
— Rockefeller University